I’m a creator of things, an artist who creates intuitive and delightful products.
I am an artist and entrepreneur at heart who prefers working (and playing) in a fast paced hyper-collaborative environment. I'm passionate about people and tirelessly advocate for the end user. I shape the user experience of products and brands, bringing my visions to life and influencing industry change. I have 10+ years experience in design ranging from marketing creative to complex web and mobile solutions. I distill complex problems and propose simple, elegant solutions. I'm meticulous and excited about beautiful design, and love seeing products ship.
I build and lead awesome global teams of A-players. I bring a unique point of view to the table and bring out the best in my teams. I solicit feedback on my own work and add value to others' work. I love what i do!
I follow a general step by step process of Research > Sketch > Design > Deliver. Depending on the project, each step requires more or less attention.
First: Research & Collect. This is where I unpack the problem. Draw insights from the various people to discover the business challenge. I create a simple user story, define user personas, research competition, set the scope and inspiration.
Second: Low & High-fidelity Sketches. I then draw multiple solutions on paper or whiteboards. These sketches include everything from body styles to component interactions, and so on. I then get feedback from stakeholders and together we narrow down the designs.
Third: Design & Prototype. Then I design pixel-perfect comps and realistic-looking prototypes that you can click through to understand the experience. Any microinteractions are created as animated gifs to describe the interaction for development.
Fourth: Deliver & Revise. I then present the prototype to clients and if possible users. I incorporate any viable feedback. Then prepare the designs for development.
Words that describe me → Proactive → Energetic → Enthusiastic → Positive → Entrepreneurial
Leadership qualities → Think Strategically → Make Smart Decisions Fast → Focus on Customer Success → Collaborate/ Communicate → Data Driven Results